Expect to see members of the Rainy River District Paramedic Services even more often.
They've come together to form the Rainy River Association of Professional Paramedics.
Co-chair Malcolm Daley says it's an effort to promote their profession through community involvement and raise awareness about their profession.
This includes regular public service announcements to be heard on 93.1 The Border
The group's also in the process of developing a new logo and setting up social media sites.